If you already have an online store, you know the importance that product pages have on conversion rates. The real shopping magic happens there and, eventually, no matter how much energy you invest in promoting your homepage or high-quality articles on your blog the product page of your online store is what closes the sale.
A good product page can affect conversions even more than the checkout process, so there is no doubt that you should do something to optimize it.
In this article, we’re going to share best practices for optimizing your product pages and give you some tips that will make them amazing and action-inducing.
Design and Approach
The actual purchasing process begins from the product page, so you want your product to stand out by removing all distractions as your visitors begin the purchasing funnel.
That means your product should be the standout factor, eliminating distractions like special offers or top blog posts to keep visitors focused on the page.
The design must be attractive; Product images should be engaging and the page should include a variety of sizes and colors.
Use Photos of Amazing Products
Purchasing through online stores has multiple advantages and disadvantages, among the last ones is that visitors cannot feel the product in their hands, so you must show it in the best possible way using High Contrast Images that present the product from different angles.
Nowadays, with social media, the world has begun its transition from communicating with words to communicating with images with the premise of being in the moment, so you want to use this state of mind and consumption habits to sell your product better!
Be sure to upload high-quality photos from multiple angles and add the zoom option to zoom in on photos. If possible, include a 360º view to maximize the experience.
Less Is More
Business product pages should not contain a lot of text, as opposed to other types of pages you may have on your website, in presenting your product every word counts.
In this case, you should use microcopy strategies: create a unique idea and feeling that speaks your customer’s language. Do not copy and paste the characteristics of the manufacturer’s product, this will take away many points when closing the sale.
Remember that you want to stand out from your competitors. You want to get your users excited about what they’re about to buy.
If you don’t have any way for the potential buyer to feel the product, use words to describe it and get your visitor excited.
Make Your Add to Cart Button Visible and Fun
Remember, the goal of your product page in the first place is to sell! The purchasing process starts with the product page but then continues with the Add to Cart action and then reaches the last step of payment.
For this important reason, if your Add to Cart button is missing or looks very nautical it can cause you to lose a lot of sales. A good button draws the user’s attention immediately with a large, visible size and a contrasting color to the website’s color palette. Always use A/B testing to find out what works on your website and your target audience.
Optimizing product pages is a multifaceted task that involves improving visual appeal, providing clear and detailed information, and creating a seamless shopping experience.
Additionally, it’s essential to build trust with customers through reviews and ratings, maintain transparency regarding pricing and availability, and employ effective cross-selling strategies. Mobile optimization is crucial to accommodate the increasing number of mobile shoppers.
If you use all these tips to optimize the product pages in your online store, you will guarantee an increase in conversation rates.