From Farm to Fork: Basmati Rice Export Strategies And Suppliers

Rice is a staple food around the world. People of Pakistan and India like to consume rice-based meals every other day. Pakistan is one of the top five exporters around the world. Many rice varieties are cultivated in Pakistan, from long grain to short. Pakistani varieties of rice are basmati rice. They have aroma and flavor to it. The other is sella rice. They are long-grained rice, and the last one is IRRI rice. IRRI mainly grows in the Sindh region. They are popular among people because of their cost-effectiveness and cooking properties. Pakistan exports basmati rice to China, UAE, UK, KSA, and many other countries. Pakistan cultivates the best quality of basmati rice. The production of basmati rice takes place in the Punjab province of pakistan. Cultivation of rice is a crucial process. Rice fields take a lot to grow; plenty of water and hot weather are the primary natural sources required to grow rice. Due to hot weather and scorching sun rays, Pakistan and India are the best Asian countries to grow these rice crops. The rice soil of green lands of Pakistan and India near Punjab on the river banks is the most suitable land to grow basmati rice. Basmati rice is in high demand in international markets because of its aroma, texture, and taste.

Export Strategies

Pakistan exported 3.7 million tonnes of basmati rice with other varieties. Private sectors have complete control over the export of basmati rice in pakistan. Exporters purchase basmati rice from farmers at below-average costs. It is the main reason farmers make less effort to cultivate crops because they are not getting fruit from their hard work. As for export strategies, the first thing an exporter should do to improve its basmati rice export or succeed in this business is to maintain quality. The better the quality of the product, the more customers and trusted clients you will have. Word of mouth has power, and it significantly impacts people. One positive comment on your work by your customer in front of others can bring a boom to your business. So, no compromise on quality over quantity should be the first rule of every business. Go above and beyond by doing market research, know your customers, and which country demands the basmati rice export. Then, look for those countries’ current market rates and price strategies.

Then comes the knowledge about applicable rules and regulations. Have an in-depth understanding of both domestic and international rules and regulations, which includes the labeling of rice products and the quality standard required and also ensures that you meet the necessary certifications and documentation, for instance, kosha certification, BRC certified suppliers and farmers, and other trading or exportation certificates, etc. The next step is to seek suitable basmati rice suppliers who can supply it and ensure its timely delivery. Sign an agreement with them related to quality, timely delivery, and settled prices. Set your eyes on international standards. Follow international measures from production to packaging, loading, and delivering. Conduct regular inspections to ensure that the quality of the product remains intact. Make a budget and plan how you will transfer all the exports to the port, which shipping method you would choose (like sea, land, or air), and which precautions to take to maintain the quality of rice, like packaging and other preservation requirements. Make a detailed budget of all your expenses, from product cost, shipping expenses, and product delivery to marketing strategy. To mitigate financial risks, look for financial insurance companies. Following the above procedures further, do an in-depth analysis of your company and think about marketing strategies you want to implement to promote your business online for international and domestic clients. Invest your money in branding your basmati rice product to differentiate them from others. Keep your documents, certifications, bills, transactions, invoices, and all the legal documents of business intact and in order with you so that it would not create any complications and the import and export process go smoothly. Build connections with other companies and government agents to get support from them. Track your company’s performance monthly or yearly so that you can identify your company’s flaws and work on them to improve your domain.

Basmati Rice Cultivation Process

Pakistan is the second largest agricultural country. Pakistan ranks tenth in rice production. Cultivating basmati rice is challenging; it involves several crucial steps and stages to reach the final product. Let’s look at the time-consuming process of detecting raw products from the fields to packing these rice as the final product to use at home. Let’s see how rice comes from farms to our dresses.

Seed Selection

The first and most crucial step of cultivation is selection of seeds. Suppliers and farmers should select high-quality basmati rice seeds available in the market. While buying and selecting sources, ensure that you choose seeds while keeping the temperature and weather of that cultivation region in mind. Ensure that those seeds are not pest-infected and have reasonable germination rates. Germination rates mean the average time the roots will start sprouting.

Land Provision

After seed selection, prepare the soil. For rice cultivation, loamy soil is usually best because it is fertile. Also, it is muddy in texture but is not sticky. Drench the cultivation field into water, then plow and level the land. Farmers do this to ensure water is supplied uniformly and equally to the soil.

Seeds Plantation 

After land provision, plant the germinated seeds into seedbeds with the required and recommended spacing. Farmers in Pakistan complete seedbed processing directly in the fields

Transferring the Plants

After seed plantation, the seeds became small plants with leaves and buttons as seed sprouts. The farmers then transfer these rice seeds into the main soil. This process of sources to plant formation took 5-6 weeks. After this formation, farmers move these plants into the prepared ground. These plants are then inserted into the soil with spacings between them so that they can increase.

Irrigation Stage 

This stage is essential for the growth of rice. Farmers supply water to the rice field in this stage using a furrow or flooding method. In the initial phase, when the plants are small, the water level must be 3-5 cm. After a specific time, the water level of the rice field increases more than that.


Now comes the process of fertilization. According to the soil testing results, use fertilizers to ensure your crop grows healthy.

Weed Growth Control and Pest control

In the early stage of rice crop growth, It is necessary to remove weeds regularly to ensure that pests do not damage the crops. Farmers use different pest controls like biological control methods to prevent the crop from pest attacks.


Rice crops self-pollinate. Basmati rice plants grow flowers and undergo pollination. This step is essential for grain evolution.

Harvesting Stage

Basmati rice crop takes 130-150 days to mature, depending on weather and seed type. Signs of maturity include hardening of the outer layer of rice, and the yellowish brown color starts to appear on the grains. After that, the harvesting process can be done when the water level of the grain reaches the desired point where the rice crop can be harvested. Farmers can know when to harvest a rice crop by manually examining the crop or using machinery types.

Threshing Stage

After harvesting, these rice grains are left to dry; then, farmers thrash the dried rice crop to separate the grains from the sheath.

Milling the Rice

After threshing, these basmati rice are passed through machines to remove the husk, germ, and bran, leaving precious endosperms behind.

Packaging of Rice

After all those crucial stages, now it’s time to pack these rice into clean, dry, and waterproof packages, store them in a cool, dry place to maintain their quality, and then send those pages to the local and international markets. In this way, the journey takes place from farm to fork of rice.

In Conclusion

We provide 100% surety on our basmati rice quality. Our strength is the usage of advanced machinery for every step without human interruption, which differentiates us from others. We trained our farmers and team so that we can grow our rice crops pests-free and 100% eco-friendly. We ensure the timely delivery of orders for our clients. We care for our customers, too, and we make sure to provide our customers with quality products so that you can trust us for future and further business.


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